Thor: Love and Thunder

Thor: Love & Thunder Trailer Broke The MCU’s Worst Record

Thor: Love & Thunder set a record in the Marvel Cinematic Universe before the movie even premiered, but one that isn’t worth celebrating. Chris Hemsworth will reprise his role as the God of Thunder in Thor 4, the second Thor film directed by Taika Waititi and the fourth in the franchise overall. Love & Thunder has a mission to take the hero on a new adventure after Thor: Ragnarok reimagined the character and both Avengers: Infinity War and Avengers: Endgame pushed him to his limits.

Natalie Portman will return to the Thor saga in Thor 4, but this time as a version of Thor herself. While it’s unclear if Portman will reprise her role as Jane Foster from the previous movie or play a different version, the Oscar winner will wield the great Mjolnir and have her own super-suit. Ragnarok figures such as Valkyrie—now the new ruler of Asgard—as well as Thor’s new pals, the Guardians of the Galaxy, will make cameo appearances in the film. Christian Bale and Russell Crowe, two newcomers to the MCU, will play Gorr and Zeus, respectively.

Thor: Love & Thunder broke the record for the quickest time between the release of a first trailer and the premiere of a movie in the Marvel Cinematic Universe when it premiered on July 8. The Incredible Hulk, the second film in the MCU, held the record until today, with its first teaser broadcast just 93 days before the film’s theatrical premiere. For comparison, the original trailer for the first Avengers film was published 280 days before the film’s release, giving it the longest marketing window for an MCU film to date.


Why is the trailer for Thor: Love & Thunder taking so long?

It’s odd that Thor: Love & Thunder’s trailer is taking so long, given the casting announcements and promotional materials such as t-shirts and toys that have already been released. However, there are a few reasons why the Thor 4 teaser has yet to be released. It’s worth mentioning that, because of the epidemic, there has been a tendency of shrinking marketing windows for films not only from the MCU but also from other Hollywood studios. The first trailers for Black Widow and Shang-Chi and The Legend of The Ten Rings were released 150 and 136 days before the film’s release, respectively, and Spider-Man: No Way Home’s first trailer was released 116 days before the film’s release.

When contrasted to pre-pandemic films like Black Panther and Thor: Ragnarok, whose first trailers were released more than 200 days before the films were released, the 92-day window for Thor: Love & Thunder’s marketing is a little less startling. It’s also worth noting that, following the release of Spider-Man: No Way Home, the MCU went immediately into promoting Doctor Strange in the Multiverse of Madness, whose debut trailer was a Spider-Man post-credit scene. Currently, the MCU is unlikely to want to divert attention away from the existing marketing push for Doctor Strange 2.

Thor: The God of Thunder and Love The prospect of breaking the record for the shortest time between the first trailer and the release of a film may be off-putting given how intriguing the film’s premise sounds, but the good news is that the wait is growing shorter by the day. With the release of Sam Raimi’s Doctor Strange 2 on the horizon, the spotlight may begin to shift to Thor 4 in the coming weeks. It’s unclear whether the trailer for Thor: Love & Thunder will be released in April or if the film will break even more records.

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